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연간 관광객 3백만을 돌파한 대한민국 대표 관광지 남이섬
『남이섬에 가고 싶다』 영문판 All About Nami Island
“《겨울연가》 촬영지에서 출발한 한류관광 1번지”,
“쓰레기를 재활용해 일군 생?태관광 명소”,
“세계 최고 권위 아동문학상 안데르센상을 후원하는 메세나 기업”
남이섬은 대한민국 강원도 청평댐에 위치한 반달 모양의 작은 섬이다. 1980년대 강변가요제로 이름을 알리던 남이섬은 1990년대 사람들의 발길이 뜸해지면서 암흑기를 맞는다. 2001년 일러스트레이터이자 사회 활동가인 강우현이 남이섬과 ...
연간 관광객 3백만을 돌파한 대한민국 대표 관광지 남이섬
『남이섬에 가고 싶다』 영문판 All About Nami Island
“《겨울연가》 촬영지에서 출발한 한류관광 1번지”,
“쓰레기를 재활용해 일군 생태관광 명소”,
“세계 최고 권위 아동문학상 안데르센상을 후원하는 메세나 기업”
남이섬은 대한민국 강원도 청평댐에 위치한 반달 모양의 작은 섬이다. 1980년대 강변가요제로 이름을 알리던 남이섬은 1990년대 사람들의 발길이 뜸해지면서 암흑기를 맞는다. 2001년 일러스트레이터이자 사회 활동가인 강우현이 남이섬과 만나면서 남이섬은 다시 관광명소로 태어나게 된다.
강우현 작가는 쓰레기 더미에 묻혀 있던 남이섬을 한류관광 1번지, 생태관광 명소, 메세나 기업으로 이끌어온 과정을 이 책에 담았다. 단순한 여행 안내서를 넘어서 역발상 경영이라는 새로운 경영방식과 그 과정에서 남이섬에 깃든 아기자기한 이야기들을 차곡히 정리한 에세이집이다.
The Ultimate Guidebook to Nami Island
All About Nami Island
First English Edition
-Nami Island is one of Korea’s most unique tourist destinations
-Attracts over 3 million visitors annually
Hallyu 1.0 Began on Nami Island, the shooting location for Winter Sonata
Nami Island’s Recycling Efforts Launched it as a Premier Eco-tourism Destination
Since 2009 Nami Island Has Sponsored the Hans Christian Andersen Awards
Nami Island is located only 60 kilometers north of South Korea’s capital city of Seoul, but it is now globally recognized as a unique eco-tourist destination, with a deep commitment to culture and the arts―especially the promotion of children’s literature. Yet Nami’s road to international fame was not always a smooth one. In the 1980s, the island flourished as the home to Korea’s preeminent song contest. However, with the end of this annual event, in the 1990s fewer and fewer visitors came to the island. Fortunately, in 2001 graphic designer Kang Woo-hyon came to Nami and in the decade that followed led a miraculous transformation of the island from fading amusement park to an internationally known and beloved destination for those who love culture and nature in equal measure.
Mr. Kang, with his “out of the box” thinking (for example, he considered trash to be a resource, not something to be simply thrown away) almost singlehandedly created the opportunity for Nami to become ground zero for Hallyu 1.0. This book tells this remarkable story, along with how a virtual garbage dump of an island was reborn as a model of eco-tourism and Mendicant business. Not just a visitors’ guide All About Nami Island details in intimate and personable essays Mr. Kang’s approach to revitalizing the island into one of Korea’s most amazing tourism success stories.
■ 출판사 서평 ■
This Book Guides You to Hunt for Treasures on Nami Island
Nami’s No. 1 treasure: the art of recycling
Trash, from soju bottles to discarded bricks,
Are transformed into works of art
Waiting for your appreciation.
Nami’s No. 2 treasure: nature
Where ostriches stroll down Metasequoia Lane
And a ruddy kingfisher’s song, accompanies a summer night
A natural paradise awaits you.
Nami’s No. 3 treasure: people who made Nami possible
From the director of Winter Sonata
To a photographer who loved Nami more than life,
These connections created the Nami enjoyed today.
Nami’s No. 4 treasure: Naminara
A republic dedicated to celebrating the imagination
With its own anthem and passport.
Nami’s No. 5 treasure: unexpected delights
In addition to our formal galleries, Nami’s treasures
Include found art like pebbles or an arrangement of leaves.
Nami’s No. 6 treasure: ever-changing Nami
Nami is different at different times and seasons
Even changing weather offers a new experience every time.
Nami’s No. 7 treasure: you, the reader
Reading this book enables you find the hidden treasures
That will make the Nami experience a special one for you.

I decided to recycle Nami by recycling. This was to be the island's rebirth. There were no other possible choices, for this was a time when the only thing that Nami had was trash. So I decided to come up with some slogans. These were the catchphrases used with the start of the big clean-up:

"From weeds to flowers, from noise to rhythm,
from wildflowers to paper, from scenery to elegance."
-46p

On Nami for 12 months of the year snowpeople live,
In spring when the flowers bloom, in summer when the cicadas cry
And in autumn when the leaves fall.

On Nami we sell snowpeople,
We make snowpeople and sell them.
We sell dolls that look like snowpeople and clocks that
look like snowpeople,
And even snowpeople cups, necklaces, and earrings.
On Nami the amount earned by selling objects that incorporated the image
Of snowpeople totaled 38,000,000 won ($ 38,000) in 2011.
Snowpeople are the most popular souvenirs on Nami.

Even if there is no snow on Nami, there are snowpeople.
On Nami even if there are no snowpeople, we sell snowpeople.
-115p


The public restrooms on Nami are also special. I would even venture that our restrooms are both the most cultural in the world and most replete with examples of the works of talented artists. Even the Chinese characters that we use to describe our restrooms are different. Originally in Korea we call restrooms “hwa-jang-sil 化粧室” which literally means “room to neaten up in.” However I like to use different Chinese characters 畵裝室 (and play on the fact the characters have the same pronunciation “hwa-jang-sil,” but have an entirely different meaning) which means “room decorated with pictures.” The way we refer to our restrooms in English is innovative, too. Instead of toilet, we call them “Toil-art Studio.” So if you really want to translate Toil-art Studio, then the meaning is “art studio with toilet.” A space with culture––that’s the type of restroom we hope to create.
-201p

목차
Nami Tour 1. Rebirth
1. Where Nami Was Born: Cho-ok House
2. Mythic Soju (Korean distilled liquor) Bottles
3. Fallen Leaves Become PR
4. Samsung in the Fountain
5. Hotel Jeonggwanru: Hotel with Themed Rooms
6. Nami Commend Post: The Art of Recycling
Nami Tour 2. Environmental Tour of Nami
1. The Philosophy of Our Pathways
2. Nami and Metasequoia
3. Where Wild Animals Run Wild
4. Ostriches with a Kick
5. No Rabbits Allowed
6. Red Squirrel vs. Asiatic Chipmunk
7. Rice Paddy Revival
8. Birds in Flight
Nami Tour 3. “So, it’s the pechka”-short essays on connections
1. Winter Sonata Comes to Nami
2. Kim Young Gap’s Last Excursion
3. Finding Lost Brothers
4. Yangtze River and Yellow River
5. Treasure Island Nami Island
6. Sun and Moon Share Their Blessings
7. Napoli Pizza Arrives on Nami
8. The Character Connection
Nami Tour 4. Naminara Republic
1. Declaration of Independence
2. Nation Building
3. National Institutions
4. Diplomacy
5. Immigration
6. The “Dream” Job
7. Introducing Our Lifetime Employees
8. Today’s Dream “Rimovalley”
Nami Tour 5. Odds and Ends
1. Namimaid Dreams of Home
2. General Nam I
3. The Gallery Where You Pee
4. The Bridge the Monkey Fell Off
5. For All Fathers-Saojeong Bridge
6. Pebbles in Your Heart
7. Is This Where the President Works?
8. Find the Billiard Table Tops
9. Nami Does PR
10. Nami’s Islamic Prayer Room
11. Flags of all Nations
Nami Tour 6. When is the Best Time to Visit Nami?
1. Fog on the Water-Paths that Change with the Season, One Early Morning
2. Moon and Stars-Nami Night
3. Shade-A Summer Day's Landscape
4. Fallen Leaves-The Sound of Autumn
5. Bonfires-Fueled by Fallen Leaves
6. Icicles-Making Winter
7. Snow-A Perfect Winter Scene
8. Every Day is Children’s Day
9. Song Island-Nami Genesis
Appendix 1. Inside Nami Island
1. Nami’s Employees Pick “Nami’s Best”
2. Nami’s Hands-on Programs
3. Room-by-Room Tour of Hotel Jeonggwanru
Appendix 2. Travel Information
Getting to Nami
Getting on Nami
Where to Eat
What to Enjoy
Where to Stay
Convenience Facilities
Shopping
Telephone Numbers